What a click is worth
Traffic quality varies by market, so credits do too. Advertisers pay the rate below; publishers keep 80% of it, and the club keeps 20% to cover hosting and moderation.
Premium2c
Highest purchasing power markets — US, CA, UK, AU, CH, NO.
High1.5c
Strong Western European, Nordic and developed APAC markets.
Standard1c
The baseline rate — Southern/Central Europe and mid-tier markets.
Emerging0.5c
Fast-growing markets with lower ad spend per visitor.
Developing0.25c
Markets where traffic is inexpensive and most easily farmed.
Countries not listed are priced at the Emerging rate by default.